Sekolah Sampah Bantala Abyudaya

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My name is Ahmet. I’m a bank staff in a Turkish bank. I’ve been looking for someone who has the same nationality as you. A citizen of your country died in the recent earthquake in Turkey, he had in our bank fixed deposit of $11.5 million.

My Bank management is yet to know of his death. If my bank executive finds out about his death ,They would use the funds for themselves and get richer and I would like to prevent that from happening only if I get your cooperation, I knew about it because I was his account manager. Last week my bank management held a meeting for the purpose of a bank audit to note the dormant and abandoned deposit accounts. I know this will happen and that’s why I’m looking for a solution to deal with this situation because if my bank discovers his death, they will divert the funds to the board of directors. I don’t want that to happen.

I request your cooperation to introduce you as the kin/heir of the account as you are of the same nationality as him. There is no risk; the transaction is carried out under a legal agreement that protects you from infringement. I suggest we split the funds, 60/40 and 40 for me. I need this fund for my daughter’s surgery so keep this info confidential. email me so i can provide you with more information. ahmetturkiye1974@outlook.com

Hi Kolahbanyu,

Let’s face it—most marketing strategies today are ineffective, leaving business owners frustrated and wondering where all their money went.

Here’s the truth: Traditional marketing doesn’t work anymore. It’s about time to shift to direct-response marketing, the proven strategy that generates results in the real world.

Dan Kennedy, one of the leading marketing experts, swears by direct-response marketing, and his strategies have helped thousands of business owners grow their brands.

Let me show you how to apply it to your business.

Step 1: Know Your Target Audience

Targeting everyone is a huge mistake. You must define your ideal customer. Direct-response marketing requires you to speak directly to a specific group of people.

Example 1:

Target Audience: Busy professionals

Offer: “Quick and effective workout plans for busy professionals.”

This specific focus allows businesses to craft marketing messages that truly resonate.

Example 2:

Target Audience: Aspiring entrepreneurs

Offer: “The ultimate guide to start your e-commerce store in 30 days—no prior experience required.”

This appeals directly to the desires of this niche, making the marketing message much stronger.

Step 2: Clear and Compelling Offer

A great product is only as good as the offer. The offer should solve a problem and make it impossible for your ideal customer to say no.

Example 1:

A fitness coach offered: “Sign up for my program today and receive a free 1-hour coaching session, valued at $300.” This added value made the offer irresistible.

Example 2:

An e-commerce store offered: “Free shipping on all orders over $50, plus a free product with every purchase.” The free bonus added to the deal makes it more attractive.

Step 3: Track Everything

If you’re not measuring, you’re guessing. The most successful marketers track their results religiously.

Example 1:

A car dealership tested their email campaigns and found that subject lines with specific car models drove a 25% higher open rate than generic ones.

Example 2:

A SaaS company split their traffic between two landing pages: one with a video and one with text. The video version converted 40% more visitors into paying customers.

Your Action Step:

Start tracking your marketing results—whether it’s email opens, clicks, or conversions. If you don’t track, you can’t improve.

Tomorrow, we’ll dive into crafting irresistible offers and how to create something your customers can’t say no to.

To your success,

Kevin

Who is Dan Kennedy?

https://books.forbes.com/authors/dan-kennedy/

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